Holidays & Special Occasions

Nisei Week

The longest continuing Japanese cultural event in the mainland United States, the Nisei Week festival was started in 1934 by second-generation Japanese Americans (Nisei) to attract business to the Little Tokyo area of Los Angeles. During this time of the Great Depression, the Nisei urged the Issei (first-generation) to cater more to Nisei patronage both in hiring and retail practices, thus leading to a cooperative community effort amongst all generations, and revitalizing Little Tokyo’s economic base. Curtailed during World War II because of the forced relocation of Japanese Americans, it resumed in 1949 and has been held every year since. It features ondo dancing, cultural exhibits such as ikebana (flower arrangement), and sumi-e (calligraphy), a parade, and a queen pageant.

July 2002

To learn more about Nisei Week, or to pick up a fan for the ondo dancing, we offer the following products:




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